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Lights, Signs, and Bids: Beer Ads Shine at Upcoming Auction
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The Pro‑Auctions house in German Valley, Illinois, will close its next mixed items auction on October 4, 2025 at 10:00 AM. Among more than fifty crocks and jugs, the catalogue highlights over thirty‑five beer advertising lights, a growing niche that has attracted both seasoned bidders and newcomers. These illuminated signs, many of which once hung over taverns and bottling plants, are being prized for their bright graphics and the way they capture a slice of mid‑century marketing history.

Industry observers note that beer‑themed advertising pieces are enjoying a surge in demand, driven by a mix of nostalgia and the visual appeal of neon and glass lighting. Bidders are looking for items that can be displayed in home bars, restaurants, or as decorative focal points in commercial spaces. The presence of beer advertising lights alongside other period lighting fixtures and glassware underscores a broader trend: auction houses are curating mixed lots that allow enthusiasts to build themed displays without having to source each element separately.

Pro‑Auctions’ upcoming event also includes a variety of other items such as ornate hanging lamps, historic glassware, and assorted small advertising pieces, creating a rich backdrop for the beer lights to stand out. The house encourages interested participants to visit its website for the full catalogue and to register early, as online bidding windows typically close shortly after the live session ends.

Overall, the October 4 auction illustrates how beer‑related advertising objects are moving from niche corners of the market into mainstream auction rooms, reflecting both a collector’s desire for visual storytelling and a commercial appetite for pieces that blend history with eye‑catching design.

Based on 15 digest summaries · Generated September 26, 2025

Bundaberg Auction Galleries

September 23, 2025 —

Bundaberg Auction Galleries is set to host several exciting auctions in the coming months. On October 25, 2025, a Vintage Tractors and Engines auction will take place on the Sunshine Coast, featuring an impressive lineup of 29 John Deere models, including restored and original tractors. This auction will begin at 10:00 AM, with doors opening at 8:00 AM, and there will be no reserve, buyers premium, or GST. Additionally, a Vintage Caterpillar Crawlers and Engines auction has been scheduled for November 2025, although it has been postponed to a later date. This auction will showcase a variety of Caterpillar crawlers, engines, and parts, most of which will be unreserved. For those interested in vintage machinery, antiques, and collectibles, Bundaberg Auctions offers a wealth of opportunities. Be sure to check their website for the latest updates and auction dates.

Cambridge Wine Merchants

September 12, 2025 —

Cambridge Wine Merchants is gearing up for exciting upcoming auctions, showcasing a diverse selection of fine wines. While specific auction dates have not been detailed, the merchant is known for its commitment to sourcing exceptional wines from family-run and sustainable wineries around the globe. In addition to their auction offerings, customers can explore a wide range of products, including red, white, and sparkling wines, as well as mixed cases and gift ideas. With a focus on quality and unique selections, Cambridge Wine Merchants invites wine enthusiasts to check their website for the latest auction dates and offerings. Whether you're a seasoned collector or a casual wine lover, there's something for everyone at Cambridge Wine Merchants.

Pro

September 26, 2025 —

Pro-Auctions, based in German Valley, Illinois, is hosting several exciting upcoming auctions in the coming weeks. On October 4, 2025, at 10:00 AM, the Jane Addams Community Center in Cedarville, IL, will feature an Antiques and Collectibles auction. Highlights include over 50 crocks and jugs, more than 35 beer advertising lights, ornate hanging lamps, antique glassware, and various small advertising items. Following that, on October 25, 2025, also at 10:00 AM, the same venue will host a Huge Toy Auction featuring the Rick Campbell Collection. This auction boasts over 400 pieces, with 98% being new in box farm toys, including rare tractors and implements. Finally, on November 1, 2025, at 10:00 AM, the Paul Nesemeyer Estate auction in Baileyville, IL, will offer newer farm tractors, a J.D. Gator, tools, and antique household items. For more details and updates, interested bidders can contact Rick Garnhart at 815-238-3044.

Leading Online Auction Site

September 26, 2025 —

This week at Leading Online Auction Site, a variety of exciting auctions are set to take place. Starting on September 25, 2025, Brunk Auctions will host a live auction featuring jewelry, while Robinhood Auctions presents a collection of modern and contemporary art, showcasing works by renowned artists such as Salvador Dali and Pablo Picasso. On September 26, 2025, Brunk Auctions will hold its September Emporium, offering a mix of collectibles, including sports memorabilia highlighted by Michael Jordan items. Additionally, Robinhood Auctions will feature a luxury watches and fine jewelry auction, presenting exquisite diamond pieces and timepieces. The weekend will see multiple auctions on September 27, 2025, including Gray's Auctioneers' Trains, Planes, Ships, and Toys auction, and a significant collection of modern and contemporary design at BILLINGS' tenth anniversary auction. For those interested in unique antiques and fine arts, check out the upcoming events on Leading Online Auction Site for more details and to participate in these exciting auctions.

A New Day Auctions

September 26, 2025 —

A New Day Auctions in Cannon Falls is hosting several exciting upcoming auctions. On September 25, 2025, at 5 PM, the auction will feature a diverse selection of toys, antiques, and collectibles. Highlights include ERTL Precision Models, GI Joe figures, Barbies, and vintage glassware from brands like Fostoria and Fenton. Collectors can also find Tupperware, pottery, piggy banks, and various advertising items. Following this, the 6th Annual Railroad Auction will take place on October 4, 2025, at 10 AM. This live simulcast auction will showcase items from multiple consignors, including over 100 lanterns, original artwork, dining car china, and a variety of railroad memorabilia. Lastly, on October 9, 2025, at 5 PM, another auction will focus on toys, advertising, and collectibles, featuring silver coins, vintage gas and oil signs, and a collection of antique musical instruments. For more details and future auction dates, visit A New Day Auctions' website.

Taylor Auction Company

September 12, 2025 —

Taylor Auction Company is hosting several exciting auctions in the coming days. On September 13, 2025, you can attend multiple public auctions, including Wischropp Auctions in Melvern, featuring farm machinery and equipment, and E. Boone Auctions in Gas, offering a variety of items such as pickups, guns, and household appliances. Riat Auctions in Berryton will showcase an international truck and vintage vehicle parts. Additionally, an online auction by PAC Management Inc. will take place on September 13, 2025, featuring glassware and collectibles. For firearm enthusiasts, Mayo Auction & Realty will hold a gun auction on September 16, 2025, in Belton. Looking ahead, J&D Auction & Sales in Emporia will feature firearms and antiques on September 20, 2025, while a farm auction in Elk City on September 27, 2025, will offer well-maintained farming equipment. For more details and to explore future auction dates, visit the Taylor Auction Company website.

Sotheby's London

September 12, 2025 —

Sotheby's London is set to host a series of exciting watch auctions in the coming months. Notably, the Fine Watches auction will take place from December 7 to December 17, 2025, showcasing a curated selection of luxury timepieces. Additionally, the Important Watches auction is scheduled for December 8, 2025, offering collectors a chance to acquire significant pieces from renowned brands. For those interested in unique and prestigious items, the auction titled "Prestigious Watches and Jewels from an Important Private Collection" will be held on December 5, 2025, in Abu Dhabi. Sotheby's continues to be a leading destination for watch collectors, providing exceptional service and expertise. For more details on upcoming auctions and to explore their offerings, readers are encouraged to visit Sotheby's website.

AllBids

September 12, 2025 —

AllBids is gearing up for an exciting lineup of auctions in the coming days. On September 16, 2025, the Computers & IT Auction will feature a variety of Apple components, monitors, and other tech essentials. Additionally, a Police Recovered Goods auction will also close on the same day, offering unique items that have been recovered by law enforcement. For those interested in cars, AllBids hosts daily auctions for unique and classic vehicles, including prestige and luxury cars, motorcycles, and number plates. Wine enthusiasts can enjoy daily wine auctions featuring a wide selection of wines and spirits. Art and antiques lovers should mark their calendars for the Antiques & Art auctions closing on September 17 and 18, 2025, showcasing a diverse range of vintage items and collectibles. Visit AllBids for more details and to explore their extensive offerings across various categories.

Clarks Auction Rooms

September 12, 2025 —

Clarks Auction Rooms in Liskeard is set to host an exciting auction on September 30, 2025, featuring a diverse selection of items including silver, jewellery, art, antiques, coins, and collectibles. This auction promises to showcase unique treasures, appealing to both seasoned collectors and new buyers alike. In addition to the upcoming auction, Clarks Auction Rooms offers free professional appraisals from Monday to Friday, providing an excellent opportunity for those considering selling their items. With a reputation for achieving strong prices and a dedicated team, Clarks continues to be a leading auctioneer in Devon and Cornwall. For more details on the auction and to view the full catalogue, interested parties are encouraged to visit their website.

Brangus Australia

September 26, 2025 —

This auction promises to showcase a range of quality Brangus cattle, appealing to both seasoned breeders and newcomers to the industry. For those interested in the unique qualities of Brangus cattle, be sure to check their website for more details and future auction dates. Stay connected for the latest updates and opportunities to enhance your herd with premium Brangus genetics.

Wilkinson Auctions & Realty

September 12, 2025 —

Wilkinson Auctions & Realty is hosting several exciting auctions in the coming days. On September 17, 2025, the Hillsboro Farm Equipment Fall Consignment Auction will take place at 9:00 AM at the Hillsboro Auction Yard. Featured items include a 1992 Case International 7110 Magnum, a 2001 JD 8410 Tractor, and a 2015 Peterbilt 579 Semi-Truck, among others. Later that same day, at 3:00 PM, the Delbert Banker Guns & Ammo Auction will offer a variety of firearms, including a Remington Woodmaster Model 742 and several Winchester models. On September 18, 2025, at 6:00 PM, a real estate auction will feature four commercial properties located in Platteville, Wisconsin. Finally, an online-only auction for the Platteville Bar Collection will be held on September 21, 2025, at 6:00 PM, showcasing unique bar memorabilia. For more details and to stay updated on future auctions, visit Wilkinson Auctions & Realty's website.

Victoria Livestock Show

September 26, 2025 —

The Victoria Livestock Show is gearing up for its upcoming auctions, showcasing a variety of livestock and agricultural products. While specific auction dates have not been detailed, the event promises an exciting lineup for attendees. Visitors can expect to see a range of animals and goods that highlight the region's agricultural heritage. For the latest updates and to find out about future auction dates, interested parties are encouraged to check the official Victoria Livestock Show website.

KansasAuctions.net

September 12, 2025 —

KansasAuctions.net is hosting several exciting auctions in the coming days. On September 13, 2025, three public auctions will take place: Wischropp Auctions in Melvern will feature farm machinery, tools, and sporting goods starting at 9:30 AM; E. Boone Auctions in Gas will offer a variety of items including pickups and guns at 10:00 AM; and Riat Auctions in Berryton will showcase an international truck and antique vehicle parts, also beginning at 10:00 AM. Later, on September 16, Mayo Auction & Realty will conduct a gun auction in Belton, MO, at 7:07 PM. For collectors, Carpenter's Classics Auction Company will hold a gas globe auction on September 18 at 7:00 PM in Kansas City, MO. Mark your calendars for these events and visit KansasAuctions.net for more details and future auction dates!

Atlanta Auctioneers

September 12, 2025 —

Atlanta Auctioneers is gearing up for exciting upcoming auctions featuring a diverse range of unique and one-of-a-kind items. Specializing in antiques, collectibles, fine art, and vintage finds, their auctions promise treasures waiting to be discovered. The team of experts at Atlanta Auctioneers carefully curates each event to ensure only the best items are showcased. They invite individuals to consign items, whether it's a single piece or an entire collection, including antiques in pristine condition, autographed memorabilia, high-end handbags, and vintage electronics. For those interested in selling or attending future auctions, Atlanta Auctioneers encourages you to check their website for the next auction dates and details. Don't miss the opportunity to find something special or to sell your high-value items through their trusted auction house.

Trevanion & Dean Auctioneers & Valuers

September 12, 2025 —

Trevanion & Dean Auctioneers & Valuers is set to host an exciting auction on September 23, 2025. This event will feature a diverse range of items, including fine art, antiques, and collectibles, appealing to both seasoned collectors and new enthusiasts alike. In addition to the September auction, Trevanion & Dean regularly offers a variety of unique items across different categories. For those interested in exploring their offerings, it's worth checking their website for upcoming auction dates and details. Whether you're looking to add to your collection or find a special gift, Trevanion & Dean provides a platform for discovering remarkable treasures.

George Auction Service & Real Estate

September 12, 2025 —

George Auction Service & Real Estate has an exciting lineup of upcoming auctions in September 2025. On September 12 at 2:00 PM, a bank or court-ordered auction will take place featuring seized property managed by JC Property Management, LLC in Fitchburg, WI. The following day, September 13 at 10:00 AM, the James & Lynda Mauermann Estate auction will offer a variety of items including lawn tractors, garden equipment, tools, and collectibles in Brodhead, WI. On September 16, two auctions are scheduled: one at 10:00 AM featuring a Kubota tractor, guns, and shop equipment in Janesville, and an online real estate auction starting at 7:00 PM for a log home with a heated shop in Oconomowoc. Additional auctions include antiques and collectibles on September 18, farm equipment on September 20, and a collector's auction on September 25. For more details and future auction dates, visit George Auction Service & Real Estate's website.

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