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Beer Advertising Memorabilia Takes Center Stage at Upcoming Auction

Among the flurry of specialty sales slated for the coming weeks, one auction is drawing particular attention from enthusiasts of vintage beer marketing. Pro-Auctions, based in German Valley, Illinois, will close its antiques and collectibles event on October 4, featuring more than 35 pieces of beer advertising memorabilia—including illuminated signs, metal trays and a variety of decorative lights that once lit taverns and storefronts across the country. Bidders can expect a curated selection that showcases the colorful graphic styles and neon brilliance that defined mid‑century promotion, offering both nostalgic appeal and potential investment value.

This focus on beer‑related ephemera reflects a broader trend seen across the auction landscape, where niche memorabilia are gaining traction alongside traditional categories. Earlier in the month, Montgomery Auction & Realty listed an unscheduled sale that includes a range of beer signs rescued after storm damage, underscoring how regional sellers are tapping into local collectors’ desire for authentic, venue‑specific pieces. Likewise, Auction Solutions Inc. has announced a "Beer Steins and Memorabilia Auction #2," signaling continued demand for ceramic and glassware that celebrates brewing heritage, even though a precise closing date has not yet been disclosed.

Together, these events illustrate a growing appetite for tangible reminders of beer’s cultural footprint—from the glowing neon of roadside taverns to the handcrafted steins that once graced home bars. Collectors are drawn to the storytelling power of these items, and auction houses are responding with dedicated listings, detailed previews, and targeted marketing. As the October 4 deadline approaches, participants are encouraged to review catalogues early, verify provenance, and consider the condition of lighting elements, which can significantly affect value. Whether you are a seasoned memorabilia investor or a casual enthusiast, the upcoming beer advertising auction offers a rare glimpse into the visual history of the industry.

Based on 14 digest summaries · Generated September 6, 2025

Auction Solutions Inc.

September 4, 2025 —

Auction Solutions Inc. is gearing up for several exciting auctions in the coming weeks. Notable events include the Johnson Estate Auction, the Beer Steins and Memorabilia Auction #2, and the Estate Jewelry and Fine Art Auction, all featuring unique items for collectors and enthusiasts. Additionally, the Estate Liquidation #34 and the ASI Multi-Consignor Fall Cleanout Discount Auction will provide opportunities for buyers to discover a variety of treasures. Preview for these auctions is available by appointment only, ensuring a personalized experience for attendees. For more details on these upcoming events and to stay updated, visit Auction Solutions Inc.'s website or follow them on social media. Whether you're a seasoned collector or new to the auction scene, there's something for everyone.

Montgomery Auction & Realty

September 6, 2025 —

Montgomery Auction & Realty has several exciting upcoming auctions for enthusiasts and collectors alike. This auction features a variety of items, including beer signs, animal mounts, and hunting-related goods, due to recent storm damage. Following that, the Husker Harvest Days Fall Machinery Auction will take place online, closing on September 11, 2025, starting at 6:00 PM. This auction will showcase farm equipment from several local clients, with check-out scheduled for September 15, 2025, at 9:00 AM. Lastly, the Faimon Family Auction #4 is set to close on September 17, 2025, starting at 6:00 PM. This auction includes two John Deere Model #60 tractors, collectibles, and more, reflecting years of local auction attendance. For more details and to stay updated on future auctions, visit Montgomery Auction & Realty's website.

Cambridge Wine Merchants

September 4, 2025 —

Cambridge Wine Merchants is gearing up for exciting upcoming auctions, showcasing a diverse selection of fine wines and spirits. While specific auction dates have not been detailed, the merchant is known for its extensive range, including popular varieties such as Cabernet Sauvignon, Chardonnay, and Pinot Noir, alongside renowned brands like Ardbeg and The Macallan. Wine enthusiasts can also explore unique offerings like mixed cases and limited releases. For those interested in participating in future auctions or discovering more about their extensive inventory, it is recommended to visit their website for the latest updates and auction schedules. Cambridge Wine Merchants continues to be a leading destination for wine lovers across the UK.

Pro

September 6, 2025 —

Pro-Auctions, based in German Valley, Illinois, has several exciting upcoming auctions scheduled. On September 13, 2025, at 10:00 AM, the Jane Addams Community Center in Cedarville, IL, will host a huge toy auction featuring a large selection of farm toys, Star Wars and Star Trek collectibles, construction trucks, 1/64th tractors and implements, Erector sets, Big Buds, farm advertising items, showcases, arcade penny toys, and more. Following that, on October 4, 2025, also at the Jane Addams Community Center, an antiques and collectibles auction will take place, showcasing over 50 crocks and jugs, 35+ beer advertising lights, signs, trays, ornate double globe parlor lamps, and antique glassware. Finally, on October 25, 2025, another huge toy auction will feature the Rick Campbell collection, boasting over 500 pieces, with 98% being new in box farm toys. For more details and updates, interested bidders can contact auctioneer Rick Garnhart at 815-238-3044.

Wilkinson Auctions & Realty

September 4, 2025 —

Wilkinson Auctions & Realty is hosting several exciting auctions in September 2025. The Columbus Area Consignment Auction takes place on September 4, 2025, at 10:00 am at the Columbus Auction Yard. Featured items include a Skytrak 3606 Telehandler, Deere 320G Skidsteer, and various other farm and construction equipment. Next, the Hillsboro Farm Equipment Fall Consignment Auction is scheduled for September 17, 2025, at 9:00 am at the Hillsboro Auction Yard. This auction will showcase a range of tractors, including a Case International 7110 Magnum and a John Deere 9500 Combine. On September 18, 2025, at 6:00 pm, there will be a real estate auction in Platteville featuring four commercial properties, including the well-known Brothers and Players establishments. Finally, an online-only auction for the Platteville Bar Collection will be held on September 21, 2025, at 6:00 pm, featuring unique bar memorabilia. For more details and to stay updated on future auctions, visit Wilkinson Auctions & Realty's website.

LiveAuctioneers

September 4, 2025 —

LiveAuctioneers is hosting several exciting auctions in the coming days, perfect for collectors and enthusiasts alike. On September 4, 2025, the New York City Estate Auction at Auctions at Showplace will feature a variety of unique items. Also starting on the same day, Willow Auction House presents the End of Summer Uncurated Estate Finds, showcasing an eclectic mix of treasures. On September 6, 2025, Alderfer Auction will hold a Fine and Decorative Arts auction, while Affiliated Auctions will conduct the September Premier Militaria Auction, offering a selection of military collectibles. Additionally, Keystone Auction LLC will feature Art Pottery, Antiques, Furniture, Art, and Jewelry. For those interested in fashion, Freeman's | Hindman will present the Fall Fashion auction, also on September 6, 2025. These auctions provide a fantastic opportunity to discover one-of-a-kind art, antiques, and collectibles. For more details and to explore upcoming events, visit LiveAuctioneers.

John Pye Auctions

September 4, 2025 —

John Pye Auctions is set to host a variety of exciting auctions in the coming days. On September 5, 2025, a General Auction in Marchington will feature a diverse selection of items including TVs, hair styling tools, power tools, and luggage. Additionally, a Police Auction in Nottingham will showcase luxury items such as David Yurman jewelry and designer clothing from brands like Versace. On September 6, 2025, multiple auctions will take place across various locations. In Birmingham, expect a wide range of premium branded items including clothing, electronics, and beauty gift sets. Marchington will also host a General Auction featuring white goods, power tools, and furniture. For those interested in tech, a General Auction in Chesterfield will include laptops, games consoles, and smartwatches. For more details on these auctions and to explore additional upcoming events, visit the John Pye Auctions website.

AllBids

September 4, 2025 —

AllBids is gearing up for an exciting lineup of auctions in the coming days. On September 9, 2025, bidders can participate in the Computers & IT Auction, featuring a variety of technology items. Additionally, the Local Bakery Relocation Sale will also close on September 9, offering unique opportunities for those interested in bakery equipment and supplies. For enthusiasts of antiques and collectibles, AllBids hosts auctions for these items every Wednesday and Thursday, showcasing a diverse range of vintage treasures. Wine auctions are available daily, providing a chance to bid on premium selections. With a wide array of categories including cars, jewellery, homewares, and sporting goods, AllBids continues to be Australia's trusted platform for unique online auctions. Visit their website to explore upcoming auctions and find your next treasure!

Trevanion & Dean Auctioneers & Valuers

September 4, 2025 —

Trevanion & Dean Auctioneers & Valuers is set to host an exciting auction on September 12, 2025, featuring a diverse array of items. This upcoming event will include fine art, antiques, and collectibles, providing a unique opportunity for both seasoned collectors and new bidders to find something special. In addition to the September auction, Trevanion & Dean regularly showcases a variety of items in their sales, ranging from vintage furniture to contemporary art. For those interested in participating or simply browsing, it's recommended to check their website for the latest auction dates and details. Don't miss the chance to discover unique treasures at Trevanion & Dean!

Clarks Auction Rooms

September 4, 2025 —

Clarks Auction Rooms in Liskeard is set to host an exciting auction on September 15, 2025, featuring a diverse selection of items including silver, jewellery, art, antiques, coins, and collectibles. This auction promises to showcase unique pieces that appeal to both collectors and enthusiasts alike. In addition to the September auction, Clarks Auction Rooms offers free professional appraisals from Monday to Friday, providing an excellent opportunity for those considering selling their items. With a strong reputation for achieving top prices, Clarks continues to be a leading auctioneer in Devon and Cornwall. For more details on upcoming auctions and to view the full catalogue, visit their website.

Brangus Australia

September 6, 2025 —

Brangus Australia is gearing up for its upcoming auctions, showcasing the finest Brangus cattle. This event promises to highlight exceptional livestock, perfect for both seasoned breeders and newcomers to the industry. For those interested in exploring the quality and variety of Brangus cattle, be sure to check the Brangus Australia website for the latest updates and future auction dates.

Victoria Livestock Show

September 6, 2025 —

While specific auction details are not provided, attendees can look forward to livestock auctions and other competitive events during this vibrant fair. For the latest updates and to find out more about upcoming auctions, be sure to check the Victoria Livestock Show's official website. Mark your calendars for a fun-filled experience!

Auction Ohio

September 4, 2025 —

Auction Ohio is hosting several exciting auctions in the coming days. On September 4, 2025, you can participate in a variety of sales, including a large collection of silver-toned rings with cubic zirconia stones, fabulous antiques, furniture, and decor items from Powell, Ohio. Additionally, collectibles, Christmas items, and sewing decor will be available in Westerville. On September 5, 2025, look forward to auctions featuring Nintendo, PlayStation, and Sega games and consoles in Hebron, along with first edition and limited edition books, furniture, and lamps in Worthington. There will also be a diverse selection of pewter, collectibles, and glassware in Worthington. For those interested in unique finds, don't miss the Doylestown auction showcasing 40 years of collectibles and the Lexington auction featuring Griswold items and antique books. Visit Auction Ohio's website for more details and to stay updated on future auction dates.

Atlanta Auctioneers

September 4, 2025 —

Atlanta Auctioneers is gearing up for exciting upcoming auctions featuring a diverse range of unique items. With over 50 years of combined experience, their team specializes in antiques, collectibles, fine art, and auto auctions. Whether you're looking to buy or sell, Atlanta Auctioneers offers a transparent and fair process designed to achieve the best outcomes for clients. Their auctions include a variety of treasures, such as pristine antiques, rare collectibles, vintage finds, autographed items, sports memorabilia, high-end handbags, and more. Interested sellers can consign items ranging from individual pieces to entire collections. For those looking to discover exceptional items or to sell high-value goods, Atlanta Auctioneers invites you to check their website for the next auction dates and details. Don't miss the opportunity to find something truly special!

George Auction Service & Real Estate

September 4, 2025 —

George Auction Service & Real Estate is hosting several exciting auctions in the coming weeks. On September 7, join the Annual Tractor Drive-Ride benefiting Kayla & Koa at the Orfordville American Legion Hall. Following this, a significant auction on September 11 at 10:00 AM will feature 11 John Deere collector tractors, a skid loader, a combine, and various farm antiques at the Gerald Barfknecht Estate in Janesville. On September 12, a bank-ordered auction will take place at 2:00 PM in Fitchburg, showcasing seized property. The following day, September 13, at 10:00 AM, the James & Lynda Mauermann Estate auction will include lawn tractors, tools, and collectibles in Brodhead. Mark your calendars for September 16, when a diverse auction featuring a Kubota tractor, guns, and shop equipment will be held at the Rock County Fairgrounds in Janesville. For more details on these and other upcoming auctions, visit George Auction Service's website.